What's Up? Blog
How Should Influencer Advertising Agencies Work?
In today’s digital age, influencer marketing has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. In Pakistan, just like in many other parts of...
The Influence Game: Is Influencer Marketing Worth It?
In the dynamic world of digital marketing, influencers have become powerful drivers of brand awareness and sales. Leveraging their charisma and online presence, influencers can catapult small brands into the limelight. However, this symbiotic...
GDG Lahore Brings Together VCs, Startup CEOs to Launch Google Cloud in Pakistan
GDG Lahore, in collaboration with Google Cloud, hosted an extraordinary evening last week that brought several VCs and startup CEOs for a dinner to mark the launch of Google Cloud services in Pakistan. It...
Canadian Coffee Chain Tim Hortons Enters Lahore
There are some people in Pakistan who are actively buying coffee and breaking records, despite the fact that the rest of the population is worried about the country’s soaring prices, default rumors, and economic...
TOP 10 TIKTOKERS IN PAKISTAN 2023
TikTok is a social media app that allows users to record short video clips, share, and make music. TikTok has become one of the most used platforms for digital entertainment in Pakistan. Pakistan has...
TCL Brings the Biggest eSports Football Gaming Competition with a Prize of over PKR. 1.5 million
To celebrate the spirit of eSports, Pakistan’s No.1 LED TV brand, TCL Electronics, brings the biggest Football E-Gaming Event, “TCL Gamers League 2022,” with a massive prize pool of PKR 1.5 million. Registration for...
TECNO Mobile Won “Most Innovative Mobile Phone Manufacturing Brand, Asia” Award at Global Brands Awards 2022
Recently, TECNO Mobile, the innovative technology brand broke through the competition at the Global Brand Awards hosted by the UK Global Brands Magazine and won the “Most Innovative Mobile Phone Manufacturing Brand in Asia”...
TECNO Initiates #ColorChangingMobile Campaign on Tiktok with Top Influencers in Pakistan
TECNO, an innovative smartphone brand, has initiated a fun campaign on Tiktok with the hashtag #ColorChangingMobile. The latest TECNO Camon 19 Pro Mondrian edition features polychromatic isomer technology which changes its colors while exposed...
Jazz Partners With Opay To Become The First Mobile Operator To Launch E-Pins On POS Machines
Jazz, Pakistan’s largest digital operator and the largest internet and broadband service provider, has partnered with OPay, a fast-growing mobile payment Fintech company, to offer an e-pin facility on point-of-sale (POS) machines through e-pins....
