Launch of “Taleem by Alfalah Investments”— A Savings Strategy for Children’s Higher Education

Alfalah Investments launched their latest education centric savings strategy “Taleem by Alfalah Investments” in Karachi, accompanied by a special screening of Disney’s latest children’s animated fantasy movie, ‘Dumbo’. The objective of the strategy is to aid young parents in the planning of their children’s future through regular investments, no matter how small, and help them to be able to fund higher education.

The new product offers flexible regular savings installments where customers can deposit savings over a number of years for accumulation with Alfalah Investments mutual funds and benefit from the compounding effect over the years till the child reaches 18 years of age. The investment period lasts between five to fifteen years, and as and when certain investment amounts are crossed, both children and parents are rewarded via incentives, giveaways and financial advice in order to achieve their financial goals. Free life insurance cover, free gifts on account opening and no bars on holding periods are all a part of the plan. The scheme is open to all income groups and can be started with as little as Rs. 500. 

Speaking at the launch event, CEO of Alfalah Investments, Maheen Rahman said, “A great amount of market research and planning has been done before we were able to come with this plan. The core essence of this was to be able to cater to the needs of customers who are at a stage where they should be planning for their child’s future in a manner which is convenient, safe and simultaneously does not impose a financial burden on them”.

The launch of this product is a part of Alfalah Investment’s long-term vision of providing customised investment solutions to their esteemed customers and to partner with them to plan various aspects of their financial future meticulously.