Amir and Afridi’s 4G TVC Becomes a BIG success
Boxer Amir “King” Khan and Pakistan National T20 captain Shahid Afridi recently featured together in a commercial for Warid Telecom’s new Double Faida Campaign. Following excellent feedback from audience, who enjoyed and appreciated the commercial, the campaign took off with great success. Promoting Warid’s “Lightning Tez Internet”, 4G LTE, the two Warid brand ambassadors featured together for the first time in a tv commercial. The Double Faida Offer grants access to free internet at blazing speed from 1 am to 9 pm, along with double the volume of mobile data on selected LTE bundles at their original price.
In another digital promotion for the campaign, a young fan while taking an autograph from Shahid Afridi, asked him the difference between 2G, 3G, and LTE. Afridi responded with an interesting analogy. He compared 2G internet to a test cricket match, where players play all day, without any result. 3G is more like a one-day match, while Warid LTE is like a T20 match and like Afridi’s signature “Boom Boom” batting style: aggressive and fast. Prior to this, Afridi (as a Warid brand ambassador) also performed in Warid’s 4G launch campaign earlier this year.
Warid has always been at the forefront of innovation and has brought customers state-of-the-art communication services. Warid 4G LTE has been phenomenally successful in the 8 months, with currently the highest number of 4G subscribers in Pakistan.
During the shoot of this latest commercial, Afridi and Amir Khan were asked a few questions. Here is what they said: