LinkedIn Takes A Lead Over Twitter For Content Marketing

by Khizra Zaheer · Published January 22, 2015 · Updated February 20, 2016

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“Content is King” that’s the phrase known commonly when creating business strategies. In this niche, LinkedIn has taken a lead over Twitter as becoming the No. 1 social network for content marketing, as revealed by a new study.

A December survey from the Content Marketing Institute and the Direct Marketing Association UK originated that 96 percent of respondents exploit LinkedIn for content marketing, that was just observed 85 percent back in 2013.

As opposed to LinkedIn stats, Twitter ended second in the poll, with 89 percent exploring this platform, which was the identical number as the previous year in charts.

However, Social networking giant Facebook, alluded to by 69 percent of respondents (down from 75 percent in 2013), finished a outlying third, in front of YouTube (68 percent), Google+ (68 percent) and Pinterest (37 percent).

Moreover, Snapchat was the only new entrant in the study, used by 6 percent of marketers.

Have a look at these platforms with their percentages!