Bank Alfalah Collaborates with Cinepax and UnionPay to Launch ‘Cinepay Mobile Wallet’ for Moviegoers

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Strengthening its commitment to innovating everyday transactions, Bank Alfalah has signed an agreement with Cinepax Cinemas and UnionPay International to launch ‘Cinepay Mobile Wallet’.  Designed exclusively to facilitate movie buffs, this first of its kind co-branded Mobile Wallet will not only make movie tickets and other retail purchases easier for the customers, but will also give them a chance to enjoy loyalty rewards and discounts with every transaction they make on the card.

The Bank Alfalah powered Cinepay Mobile Wallet will replace the existing Cinepax loyalty cards and allow the customers to now enjoy cash-in facility at all Cinepax Cinemas & Bank Alfalah branches. The card will be acceptable at all ATMs & POS machines available in Pakistan & abroad. With each Cinepay transaction, customers will earn redeemable reward points and loyalty discounts. Cinepay also supports online purchase of movie tickets which can be done through the official websites and mobile applications of Bank Alfalah and Cinepax. Additional services such as utility bill payments and purchase of mobile airtime can also be availed through Cinepay.

Sharing his thoughts on the partnership, Atif Bajwa, President & CEO Bank Alfalah, said, “We are committed to revolutionizing the financial landscape of the country and bringing innovation into all the products and services we offer to our customers. With Cinepay Mobile Wallet we intend to give movie lovers the most convenient and rewarding purchase and payment solution in the country.”

Hashim Raza, CEO Cinepax Cinemas, said, “Our partnership with Bank Alfalah & UnionPay International will prove to be extremely fruitful for all cinema lovers. With our unique Mobile Wallet we will also offer reward system feature to all the registered movie goers which will be the added bonus. They will now be able to enjoy more movies at the lowest of ticket prices hence making their movie experience worthwhile.”

Mr. Han Wang, GM Middle East Region UnionPay International, said, “Cinepay is the first-of-its-kind solution in Pakistan that brings cinemagoers ultimate convenience and paybacks, and UnionPay is proud to be a part of the venture. This partnership is a part of our mission to provide high quality, cost effective and secure cross-border payment services. The unique transaction and reward management systems of this project make Cinepay the all-in-one solution that every movie buff of Pakistan has always needed.”

The Cinepay Mobile Wallet can be availed free of cost at any Cinepax location across Pakistan. Upon providing some personal details, the customers get their Cinepay account created and delivered instantly.


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