Warid Re-brands Corporate Values

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Warid Telecom, a capacity building organization, recently marked its 10th years of service excellence in Pakistan. Being identified as the most reliable telecom service provider, the company is also one of the top industry employers.


Warid Management Team while cutting 3W cake.  From right Mr. Muneer Farooqui, CEO Warid Telecom, Mr. Tariq Gulzar, CFO, Mr. Nayab Baig, VP HR and Mr. Farid Ahmad CSO Warid Telecom.

Aimed at maintaining its leadership as preferred employer, the Company has undertaken several initiatives for cultural transformation. The company has introduced 3W (Warid Working Way) for its employees to meet the evolving needs of the organization and the industry dynamics.

3W is a comprehensive model which is customized and covers all the dimensions and elements of the organizational culture. These include; Warid Values, Warid Building Blocks (a unique take on traditional organizational competencies), Warid Leadership Way and Warid Code of Conduct. Together all these elements define the organization’s character and its people.

This model supplemented with Warid’s Purpose, reinforces Warid’s commitment to provide the most delightful customer experience every time.  

Mr. Nayab Baig, Vice President People & Culture, while commenting on cultural Re-branding said “Our company owes its success to both its internal and external customers, the employees and the customers. The 3W initiative will surely bring about a remarkable change in the organizational culture of Warid as well as the level of satisfaction experienced by the consumers. An increase in the level of performance backed up by the new behaviors of our employees will definitely benefit our consumers, who are our first priority.”

3W interactive sessions were held by the Warid’s Organizational Excellence team throughout the country. These sessions aimed to strengthen the desired behaviours. This will be followed by more events and activities throughout the year which will instil 3W into the DNA of the organization. 3W will have a long term positive impact on Warid’s culture and consequently its performance as an organization.

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