Men Driving Online House-Hunting In Pakistan
Lamudi.pk releases analysis of how Pakistanis look for property online
Men aged between 25 and 44 drive the online house-hunting process in Pakistan, according to new data released today by Pakistan’s best real estate website, Lamudi Pakistan.
Lamudi has released new research which shows that the majority of property-seekers in the country (about 82 percent) are men, while 18 percent are women. These figures support the view that men are the primary decision makers when it comes to buying and selling property in Pakistan.
The analysis of search behavior on the Lamudi Pakistan website further revealed details about where property-seekers are based, with the highest number of sessions being recorded from Lahore, followed closely by Karachi and Islamabad.
The research also sheds light on the device these house-hunters used to access the portal. The majority of these sessions were recorded from desktop PCs (nearly 3 million sessions over the past year), with mobile coming second with more than 1 million sessions. Tablets were the third most popular device, with 265,515 sessions.
The data also points to the popularity of Google Chrome, which is the primary browser used in close to 2.4 million sessions. This is followed by Firefox with 588,517 sessions.
Saad Arshed, Country Director of Lamudi Pakistan, said: “These findings support the widespread view that the typical home buyer in Pakistan is male, with men dominating the online property search process.
Moreover, the data also points to the fact that online platforms are trumping traditional means of finding properties, with an ever growing number of users recorded on our website from desktop PCs, mobiles and tablet devices.
The research shows the increasing popularity of online property hunting, which means real estate portals need to continuously improve the user experience for home buyers, Arshed said.