Telenor Pakistan asks children to “Be Smart – Use Heart”

Telenor Pakistan
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Reaching hundreds of children and parents with the message of Safe Internet on Customer First Day 2016

Celebrating ‘Customer First Day’ for the fifth consecutive year, Telenor Pakistan puts digital resilience and online safety on the agenda as 2,800 employees reach out to children and parents to combat digital bullying.

“Digital communication and internet access create enormous opportunities for people, business and society. However, the internet does not only connect people with good intentions and this is unfortunately a reality that children can face. We believe it’s important to educate and raise awareness early on so that young people can make wise online choices and be safe online. As a global mobile and Internet provider, it is also our responsibility to address this,” said Sigve Brekke, President and CEO of Telenor Group.

To highlight the responsible use of internet, Telenor is centering its annual day dedicated to customers around taking a stand for Safe Internet. During the day, over 2,800 Telenor employees in 7 regions visited schools and public arenas to inform and engage thousands of children and parents in Safe Internet use. In Islamabad, Telenor held mass events, where concerned members of the public signed pledges against cyberbullying and teach their children how to be safe on internet.

“The purpose of Customer First Day is to galvanize the organization to design and deliver meaningful and delightful experiences, which the customers want to have perpetually. As Youth makes up a huge segment of our users, we are dedicating this year’s Customer First Day to our commitment to make Youth’s digital interactions through our products and channels safe and void of the bullying phenomenon,” said Irfan Wahab Khan, CEO, Telenor Pakistan.

More information on Telenor Group’s “Be Smart – Use Heart” activities can be accessed at Parents, educators and all customers alike are also encouraged to read Telenor Group’s Safe Internet guidebook for parents that is How to talk to your children about the Internet – A Parental Guide, which elaborates on how parents should talk to their children about responsible Internet use.


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