The World’s Only Ready-Couture Fashion Event is Back

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The Arab Fashion Council(AFC), a Dubai based non-profit fashion association promoting ‘Ready-Couture from around the world has officially announced the venue for the third edition of the highly anticipated Huawei Arab Fashion Week(HAFW). The bi-annual event is taking place from October 6th-10th at the iconic Meydan Hotel and will be presented by Huawei.

 HAFW aims to promote and realize the dreams of designers from the Arab world and beyond by providing them with an exclusive opportunity to showcase their creativity. At the same time, the mandate of the AFC looks to pave the way for international designers within the region who are looking to make their mark on the Middle Eastern fashion scene.

Commenting on the fashion calendar event for the wider Arab region, Jacob Abrian, CEO of the Arab Fashion Council said, “The Arab Fashion Week presents for the first time the men’s Ready-Couture, renewing its commitment to support the development of entrepreneurship and fashion industry. Thanks to dedicated workshops and presentations in collaboration with the United Nations Industrial Development Organisation (UNIDO), fashion experts and buyers will be able to both attend fashion shows as well as seek opportunities to learn about advanced techniques in the textile and embroidery sectors. The designers and businesses will find at their disposal a comprehensive support platform to facilitate the most interesting proposals and creative visions”.

Season three of the Arab Fashion Week sees the continued partnership with Huawei, a collaboration that witnesses a seamless synergy between technology and design. The global technology giant seeks to continue promoting up-and-coming international designers two of which will be Rad Hourani and YacineAouadi. This partnership aims to foster a spirit of creativity and innovation across the Middle East.

Rad Hourani is a highly innovative Jordanian/Canadian designercreating unisex collection with inspiration from his attentive observation of humanity that celebrates neutrality as a defining human trait. The Rad Hourani process advocates non-conformity as the essence of individuality. Over the past 3 years he has become the first ever designer to present a unisex haute couture collection in the history of fashion, and the first Canadian to be amongst the greatest creators.

YacineAouadiis an Algerian designer has had a successful 2016 dressing celebrities Cate Blanchett, Kirsten Dunst and Rooney Mara among others. Driven by a will to express himself outside the domain of a creative studio, he has founded his eponymous fashion house to affirm one conviction: that Couture can constitute a credible and peaceful alternative, to which one can devote one’s time, timeless luxury.

This edition of AFW, Huawei is showcasing the stylish Limited Editions of their latest flagship device, the Huawei P9. The Blue and Red smartphones were inspired by the dramatic Pop Art movement; these vibrant colours reflect the passion and glamour of the fashion world. In addition to the P9, Huawei will be unveiling the Ruby RedLady Watch, featuring over 68 Swarovski Genuine Gemstones of Zirconia on the bezel. The elegant and timeless smartwatch is powered by Android Wear and offers stylish and sophisticated connectivity.

“We’re thrilled to be on board for the third edition of Arab Fashion Week and look forward to welcoming the fashion industry’s movers and shakers to the Meydan Hotel,” said Mr. Gene Jiao, President of Huawei Consumer Business Group Middle East and Africa. “We seek to support initiatives that help to realize the dreams of those pushing the boundaries of creativity and innovation and believe that the Arab Fashion Week is the ultimate platform. With the Limited Editions of our P9 and Ruby RedLady Watch in tow, we’re confident this will be the best season of AFW yet.”

The AFC brings together fashion, technology and designacross the region and acts as an incubator, supporting young talent, and helping them to develop a strong fashion brand. Its main aim is to create an effective, proven system of production now taking shape in the UAE and branching out thanks to the support of international fashion industry pioneers.Part of the Council’s mandate is to create opportunities to develop synergies with leading European manufacturers and Arab designers to develop a network of commercial connections that can give Arab talent exposure to international platforms.

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