DarazMall – the premium service channel on Daraz – promises millions of customers across the country an original shopping experience, offering access to a curated selection of more than 500 leading national and international brands that have set up their official stores on the platform. With shoppers in Pakistani reducing visits to offline stores and malls, and increasingly relying on e-commerce platforms to meet their demands, DarazMall provides a digital solution for those looking to purchase genuine products from trusted brands.<\/p>\n\n\n\n
Launched in 2019, DarazMall<\/a> hosts\nthe official stores of beloved and trusted brands across various categories –\nincluding FMCGs, fashion, mobiles, electronics and health and beauty – offering\naccess to genuine products. These include Reckitt Benckiser, P&G, Unilever,\nPepsi, National\nFoods<\/a>, Dipitt, Samsung, ChanghongRuba, Infinix Mobile<\/a> and\nElephone. Customers also have access to apparel from popular fashion labels\nincluding Generation, Denizen, Levis and Khas Stores. DarazMall also offers a\nlonger, 14-day easy returns period.<\/p>\n\n\n\n Over the past months, DarazMall has\nadded new features to the user interface to enhance user experience and make it\neasier for customers to navigate through the assortment. While artificial\nintelligence-powered personalisation has made it easy for customers to find\nproducts that suit their preferences, the addition of a search box in DarazMall\nhas made it more convenient for users to search for items within the channel.\nCustomers now also have easy access to information about new brand and product\nlaunches. The new Brand Highlights section will also allow customers to engage\nmore with product promos through videos and they can follow their\nfavourite stores to stay updated on their latest launches. <\/p>\n\n\n\n \u201cWe are constantly striving to\nimprove customer experience on our platform. The improved experience on\nDarazMall, highly appreciated by our customers, is driven by a comprehensive\nanalysis of consumer requirements and a desire to offer a premium, safe and engaging\nexperience to our customer base,\u201d said Imran Saleem, Director Commercial, Daraz\nPakistan.<\/p>\n\n\n\n