{"id":7473,"date":"2020-05-05T06:58:44","date_gmt":"2020-05-05T06:58:44","guid":{"rendered":"https:\/\/www.digitaldips.pk\/?p=7473"},"modified":"2020-05-05T06:59:27","modified_gmt":"2020-05-05T06:59:27","slug":"tecno-csr-campaign-featuring-mehwish-hayat","status":"publish","type":"post","link":"https:\/\/www.digitaldips.pk\/index.php\/2020\/05\/05\/tecno-csr-campaign-featuring-mehwish-hayat\/","title":{"rendered":"TECNO To Launch Covid-19 CSR Campaign Featuring the Brand Face, Mehwish Hayat"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.tiktok.com\/@tecnomobilepakistan,\"><\/a><\/strong><strong><a href=\"https:\/\/www.tiktok.com\/@tecnomobilepakistan,\">TECNO<\/a><\/strong> has finally launched its most awaited\nCSR campaign featuring the talented brand ambassador, <strong>Mehwish Hayat<\/strong>. The\nunderlying motivation behind this campaign is to spread awareness among people\nto fight back <strong>COVID-19<\/strong>. The recipient of the Excellency Award\ninaugurated the <strong>#ExpectMoreSafe<\/strong> challenge on <strong>TikTok<\/strong>. <\/p>\n\n\n\n<p>The CSR campaign highlights\nhealth safety measures and everyday life hygiene with a tinge of entertainment.\nThe short video uploaded on <strong>TikTok<\/strong> features <strong>Mehwish Hayat<\/strong> moving\nrhythmically and using hand gestures to convey the safety measures embedded in the\nlyrics. #ExpectMoreSafe challenge requires you to act and adopt habits like\nwashing your hands\/ sanitizing them frequently, wearing a face mask,\ndisinfecting your surroundings, and continue to observe social distancing.<\/p>\n\n\n\n<p>The Brand Ambassador, <strong>Mehwish\nHayat<\/strong>, calls out the worldwide fanbase of <strong>TECNO<\/strong> and <strong>TikTok<\/strong>\nusers for the challenge. It requires the participants to act or perform a duet\non the lyrical fusion, reinforcing safety measures. To participate, all you\nhave to do is to go to the link: <a href=\"https:\/\/tiktok.com\/@tecnomobilepakistan\">https:\/\/tiktok.com\/@tecnomobilepakistan<\/a>, upload your video, and get a chance to\nwin the exclusive <strong>Camon 15<\/strong>.<\/p>\n\n\n\n<p>Sharing his vision, TECNO\u2019s\ngeneral manager, <strong>Creek Ma<\/strong>, said: <\/p>\n\n\n\n<p>\u201cTikTok is the most\ndownloaded app amongst Generation Z. We are glad to launch our most insightful\nCSR campaign through its platform. Also, we feel proud to feature our brand\nambassador <strong>Mehwish Hayat<\/strong> in this safety-driven cause. TECNO would always\nbe one step ahead in aiding the world to fight <strong>COVID-19<\/strong> and shred its\nhorrors with a leap of melody\u201d <\/p>\n\n\n\n<p>Nevertheless, <strong>TECNO<\/strong>\nhas again proved its unique innovative capability by inaugurating the <strong>Covid-19\nCSR<\/strong> campaign through <strong>TikTok<\/strong>\u2019s platform. The initiated challenge is\nall about educating the audience while engaging them musically. The success of\nthis campaign could be anticipated due to its underlying welfare cause to\ninform and save humanity. <strong>TECNO <\/strong>has once again exemplified its rivals by\nacting responsibly and making deep connections with its consumers in these\ntimes of distress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TECNO has finally launched its most awaited CSR campaign featuring the talented brand ambassador, Mehwish Hayat. The underlying motivation behind this campaign is to spread awareness among people to fight back COVID-19. The recipient&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":7460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[186,181,185],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/7473"}],"collection":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/comments?post=7473"}],"version-history":[{"count":1,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/7473\/revisions"}],"predecessor-version":[{"id":7474,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/7473\/revisions\/7474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media\/7460"}],"wp:attachment":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media?parent=7473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/categories?post=7473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/tags?post=7473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}