Pakistani Pop Music once reigned throughout the world\nwherever there were music lovers. What started with Benjamin Sisters, Alamgir,\nMohd. Ali Shehki, Nazia Hasan, Zoheb Hasan and Hassan Jehangir back in late\n70\u2019s and early 80\u2019s was taken forward by Jupiters, Vital Signs, Ali Haider and\nAli Azmat in late 80\u2019s. Pop music was a rage back in 90\u2019s when Music Channel\nCharts came in to existence. Thanks to Ghazanfar Ali and Yasir Akhtar\u2019s \u201cMilan\u201d\nbecause of which the talent hunt of fresh musicians started. Shahzad Roy, Najam\nSheraz, Fakhr-e-Alam, Nadeem Jaffery, Waqar Ali, Sequencers, Awaz (Faahir and\nHaroon) along with many others originated from Music Channel Charts. <\/p>\n\n\n\n
Pakistani pop music culture declined post millennium craze\nand by the end of 2000\u2019s the frequency of releasing Pakistani pop music albums\ndrastically declined. 90\u2019s youth and adults witnessed an era of concerts in\nPakistan, universities, colleges, schools and private concerts were the \u201cin\u201d\nthing in the town throughout Pakistan. Unfortunately, currently the music scene\nis a little off because of lack of original music, most of the platforms are\nproducing remakes, reprised versions and covers of previously hit singles from\n90\u2019s and early 2000\u2019s. Recently a focused discussion was organized in Karachi\non 19th<\/sup> October, 2019 at RoundAboutPk, the topic of which was\n\u201cEmergence of Pakistani Pop Music and its current state\u201d<\/p>\n\n\n\n The discussion was attended by few music fanatics ranging\nfrom different professional fields; from advertising to media, from\nentrepreneurs to RJs and from PR professionals to critics. Many points were\nshared which highlighted the drawbacks in the music industry. A few shared that\nthe recent platforms are not easily accessible to people who are interested in\nsharing their music, unless they have references or friends who are connected\nto the sources. An interesting insight was shared regarding the fact that many\nplatforms don\u2019t offer \u201cShare your music\u201d or \u201cEmail your samples\u201d in end credits\nor on social media pages. <\/p>\n\n\n\n One interesting point which came under discussion was the\nfact that local market does not seem eager to speed money on buying music\nrather prefers to download songs from pirated sites or other means. This is\nsomething which can be considered as the key reason why most musicians have\nstopped producing albums. Another take on budding talent shared by an attendee\nrevolved around lack of passion found for music in youth. HE compared the youth\nof 90\u2019s who didn\u2019t had much facilities yet they used to make music videos and\nsoundtracks with limited resources, now everyone has a smartphone in their\nhands which has great microphone, amazing camera and basic editing settings to\nkickoff their creative music videos but even then they don\u2019t come out with\nanything.<\/p>\n\n\n\n The surprise of the discussion was Yasir Akhtar, who took\ntime out from his busy schedule and graced the discussion. Yasir Akhtar shared\nhow he used to get entries for Music Channel Charts which he produced back in\n90\u2019s, how from different cities Lahore, Karachi and Islamabad etc. budding\nmusicians used to send their music videos to the team of Music Channel Charts.\nAkhtar shared that he worked with and introduced Najam Sheraz, Fakhr-e-Alam,\nNadeem Jaffery, Ali Haider and many other musicians and he feels great when he\nlook back and witness that still the pop music of 90\u2019s is considered as amongs\nthe stronger ones. <\/p>\n\n\n\n Back then Yasir also produced French Toast which was one of\na kind drama based on music and band members\u2019 lives. Many singers even acted in\nthat drama serial. Yasir Aktar is currently working on a few projects which\nwill be out of the box and will bring fresh breeze of content -just like his earlier works like Mera Ghar\nEk Whirlpool, Jaaye Kahaan Arman and French Toast back in those days.<\/p>\n\n\n\n The discussion was interesting, full of interesting insights\nand solutions to current problems in the Pakistani pop music scene were shared\nby the guests. The focused discussion ended at a positive note where everyone\ndecided to give back to the music community of Pakistan in whichever way\npossible. Keep your fingers crossed for something interesting happening very\nsoon. There will be more sessions at RoundAbooutPk and they will be focused on\ngiving back to the society and community. <\/p>\n","protected":false},"excerpt":{"rendered":" Pakistani Pop Music once reigned throughout the world wherever there were music lovers. What started with Benjamin Sisters, Alamgir, Mohd. Ali Shehki, Nazia Hasan, Zoheb Hasan and Hassan Jehangir back in late 70\u2019s and...<\/p>\n","protected":false},"author":6,"featured_media":6984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[186,181],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6983"}],"collection":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/comments?post=6983"}],"version-history":[{"count":1,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6983\/revisions"}],"predecessor-version":[{"id":6985,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6983\/revisions\/6985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media\/6984"}],"wp:attachment":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media?parent=6983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/categories?post=6983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/tags?post=6983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}