{"id":6711,"date":"2019-08-08T09:25:29","date_gmt":"2019-08-08T09:25:29","guid":{"rendered":"https:\/\/www.digitaldips.pk\/?p=6711"},"modified":"2019-08-08T09:25:35","modified_gmt":"2019-08-08T09:25:35","slug":"sapphire-introduces-reusable-canvas-bags-made-from-100-fabric-waste","status":"publish","type":"post","link":"https:\/\/www.digitaldips.pk\/index.php\/2019\/08\/08\/sapphire-introduces-reusable-canvas-bags-made-from-100-fabric-waste\/","title":{"rendered":"SAPPHIRE Introduces Reusable Canvas Bags Made From 100% Fabric Waste"},"content":{"rendered":"\n<p>Sapphire Retail Limited,\nPakistan\u2019s leading fashion-house has introduced environment-friendly, canvas\nbags. The canvas bags, which are made from 100% leftover fabric, will be\navailable in all Sapphire retail outlets from 7<sup>th<\/sup> August, 2019. <\/p>\n\n\n\n<p>The canvas bags are\nbeing launched as part of the brand\u2019s Independence Day campaign and will be\navailable to customers on purchase of a Sapphire product for a limited time\nperiod. The bags are purposefully designed to carry up to three kilogram in\nweight so that they can be used for multiple purposes. The campaign is driven\ntowards changing the habit of consuming single-use plastic and paper bags and\nencouraging customers to re-use these canvas bags in their day-to-day life. <\/p>\n\n\n\n<p>In an official\nstatement issued by the brand, it states the reason behind the campaign and its\npertinence in today\u2019s world. \u201cWith the current level of environmental\ndegradation and deforestation prevalent in Pakistan, Sapphire as a brand has opted\nto play its part by tackling waste and replacing paper bags. The canvas bag initiative\nfollows in the steps of the brand\u2019s previous Independence Day campaign which\ninvolved the introduction of seed-embedded shopping bags made from cotton\nwaste.&nbsp; The brand also launched a capsule\ncollection, the proceeds of which went to a massive tree plantation drive. This\nyear\u2019s campaign kicked off during Ramadan when the brand distributed 10,000\ncanvas bags in \u201c<em>Ramazan Bachat Bazaar<\/em>\u201d throughout Lahore. All these\ninitiatives, are part of a larger campaign called \u201clittle by little\u201d which is\ngeared towards creating awareness about environmental issues and to encourage\nour customers to make responsible decisions that will ultimately benefit\nPakistan.\u201d<\/p>\n\n\n\n<p>The canvas bags are manufactured from leftover\nfabric which is first collected at Sapphire Textile Mills, then shredded into\ntheir basic form before being weaved into the canvas bag. <\/p>\n\n\n\n<p>In the long run, Sapphire plans to make these canvas\nbags a permanent feature at all their retail outlets, replacing the paper-bags\naltogether.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sapphire Retail Limited, Pakistan\u2019s leading fashion-house has introduced environment-friendly, canvas bags. The canvas bags, which are made from 100% leftover fabric, will be available in all Sapphire retail outlets from 7th August, 2019. The&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":6712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[186],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6711"}],"collection":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":1,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":6713,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/6711\/revisions\/6713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media\/6712"}],"wp:attachment":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}