English Biscuit Manufacturers\n(EBM) have remained a pioneer in the branded biscuit industry since its\ninception. Over the years, they have cemented their position as market leader\nby continuously raising the bar in both the quality of their products and their\nmarketing strategies. With the ICC Cricket World Cup 2019 all set to kick off\nthis May, EBM has now launched a new World Cup anthem in collaboration with\neveryone’s favourite rock band, Junoon.<\/p>\n\n\n\n
The initiative is a continuation\nof the Sooper hai Pakistan platform which aims to highlight a more positive\nimage of Pakistan and through this campaign showcase every community’s love for\nthe sport as a manifestation of their nationalistic pride. The track will be\nJunoon\u2019s first official song track in 15 years.<\/p>\n\n\n\n
The track focuses on the immense\ndiversity of Pakistan. The goal of Sooper hai poora Pakistan is to celebrate\nthe passion and enthusiasm of all Pakistanis, specifically the underrepresented\nand minorities who love cricket and Pakistan just as much.<\/p>\n\n\n\n
Diversity is at the core of the\nanthem, therefore care has been taken to shed the spotlight on individuals\nbelonging to a range of ethnic, religious and gender-based minorities which\ninclude Christians, Hindus, Sikhs and transgenders. The song conveys a message\nof tolerance and inclusion and also takes the viewer on a journey of patriotism\nand passion, all in the name of cricket, as they look towards winning the World\nCup.<\/p>\n\n\n\n
Talking at the release of the\nsong, Dr. Zeelaf Munir CEO of EBM said, \u2018Cricket is close to all of our hearts.\nTherefore, EBM wants to use that love for the sport to help focus on the\nvarious underrepresented segments of our nation. It is our hope that through\nthis campaign we are able to make an impact as well as help the world see a\ndifferent side of Pakistan, one which is extremely beautiful and peace-loving.\nEBM wishes the National Cricket team all the very best for the upcoming World\nCup.\u2019<\/p>\n\n\n\n
This campaign is one of a series\nof similar initiatives that Sooper hai Pakistan has come up with to help bring\nthe nation together for a positive cause. It is expected that this campaign\nwill also set the tone for future projects to come.<\/p>\n\n\n\n