Following\nUber\u2019s deal with the International Cricket Council (ICC) to sponsor the upcoming\nCricket World Cup (CWC), Uber, the world\u2019s largest personal mobility company,\nis providing Pakistani fans an opportunity to win big. Through its ride-to-win\nand drive-to-win competitions, Uber is providing its riders and driver partners\nthe chance to make the most of the World Cup by earning rewards through the\nUber app. The idea is to give back to those who follow the global game by\ngamifying the CWC. <\/p>\n\n\n\n
This\ncompetition for riders and driver partners\u2019 builds upon Uber\u2019s alignment\ntowards the global game of cricket. It also allows millions of passionate fans,\nwho treat cricket as a religion, the opportunity to earn rewards. <\/p>\n\n\n\n
\u201cCricket\nis Pakistan\u2019s favorite sport, which makes it only natural for Uber to support\nthe sport\u2019s biggest ever celebration this year, the Cricket World Cup,\u201d said\nSaad Naveed Pall, Head of Marketing, Uber Pakistan. \u201cTogether with ICC, we are\ncommitted to driving the game forward by providing our riders and driver\npartners an opportunity to be part of the game itself. This World Cup, every\nride is an opportunity to win amazing rewards, including the chance to support\nTeam Pakistan on the biggest stage of them all.\u201d<\/p>\n\n\n\n
The competition will\nsee Uber include fans in the World Cup experience. Riders can win various prizes\nfor completing a pre-set target of runs starting from 20 runs to 500 or more.\nThese runs will be earned through their daily trips via the Uber app. A similar\ncompetition is to be held for Uber\u2019s driver-partners. For them to win rewards,\nthey too need to make runs via their everyday trips with bonus runs awarded for\nspecial trip types and by achieving weekly trip targets. Weekly lucky draws\nwill see a host of winners with leaders given a chance to travel to England to\nwatch Pakistan take on other competing nations. <\/p>\n\n\n\n
Uber\u2019s partnership with\nThe International Cricket Council, makes Uber the first mobility and food\ndelivery app to strike a sponsorship deal with ICC for the Men\u2019s Cricket World\nCup.<\/p>\n\n\n\n
Last year, in line with\nthe company\u2019s initiative to empower girls and women around the world, Uber\nsupported the first ever standalone ICC Women\u2019s World T20 in the West Indies.\nAs a part of this partnership, Uber rolled out the #JerseyKnowsNoGender\ncampaign in collaboration with sports personalities from different fields to\nencourage women\u2019s participation in sports and to also generate support for the\nT20 Championship. <\/p>\n\n\n\n
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