Globally renowned travel vlogger, Eva Zu Beck, has put Pakistan on the travel map for young people the world over. She has now partnered with the country\u2019s leading digital communications company, Jazz, for an enthralling digital travel show called \u2013 \u2018Eva Travels Pakistan with Jazz\u2019. For this reason, a grand launch event was held to not only showcase the show\u2019s pilot, but also discuss how such endeavors create Pakistan\u2019s soft image internationally and boost travel diplomacy and people-to-people connections.<\/p>\n
The idea behind this digital series is to help the world understand Pakistan\u2019s cultural exuberance and hospitality. The Polish national, Eva Zu Beck \u2013 began her journey as a travel vlogger in 2018 \u2013 and Jazz will highlight various aspects of Pakistan that remain hidden to the world.<\/p>\n
\u201cComing to Pakistan has been such a great experience for me. When I first came here, I never expected to become so popular amongst the Pakistani people. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colours of Pakistan through this series is going to be a great experience, both for me and my digital followers,\u201d said Eva.<\/p>\n
Kazim Mujtaba, Head of Marketing at Jazz, discussed the mobile operator\u2019s involvement in the series, \u201cAt Jazz, our tagline is, \u201cDunya ko Bataa Do\u201d which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan which was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan\u201d.<\/p>\n
He continued, \u201cWe here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country. \u201c<\/p>\n
The show that will be broadcasted on several mediums will have the first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva\u2019s YouTube Channel. The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country. Viewers will be kept engaged on Jazz’s and Eva\u2019s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.<\/p>\n
The launch event concluded with a panel discussion and a Q&A which included various vloggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.<\/p>\n","protected":false},"excerpt":{"rendered":"
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