{"id":5491,"date":"2018-04-18T07:44:36","date_gmt":"2018-04-18T07:44:36","guid":{"rendered":"http:\/\/digitaldips.pk\/?p=5491"},"modified":"2018-04-18T07:46:05","modified_gmt":"2018-04-18T07:46:05","slug":"telenor-pakistan-wins-best-telecommunication-pakistan-best-pr-awards-8th-pas-awards","status":"publish","type":"post","link":"https:\/\/www.digitaldips.pk\/index.php\/2018\/04\/18\/telenor-pakistan-wins-best-telecommunication-pakistan-best-pr-awards-8th-pas-awards\/","title":{"rendered":"Telenor Pakistan wins \u2018Best in Telecommunication in Pakistan\u2019 and \u2018Best in PR\u2019 awards at 8th PAS Awards"},"content":{"rendered":"<p>Telenor Pakistan, one of the country\u2019s foremost telecom and digital services provider, bagged four awards at the 8<sup>th<\/sup> Pakistan Advertiser Society (PAS) Awards Ceremony. Telenor Pakistan won the \u2018Best in Telecommunications in Pakistan\u2019 award for its \u2018VOGON\u2019 campaign and the award for \u2018Best in PR\u2019 for the Media Campaign on \u2018Tax Rationalization\u2019 with Media Matters as campaign partners. Continuing with its innovative methods of communication, Telenor Pakistan primarily focuses on digital as a mean of effectively communicating with its customers. This resulted in the company winning two additional awards and being the only operator to feature on Google\u2019s YouTube Ads Leaderboard for its \u2018Jo Har Pakistani Chahay\u2019 communication and an episode from Pakistan\u2019s first online movie \u2018Oye Kuch Kar Guzar!\u2019.<\/p>\n<p>Through the VOGON campaign, Telenor stayed true to its ambition of designing communication which is contextualised to the real needs of their customers. To achieve this, Telenor Pakistan identified the passion points of its target market and tailored its message to create relevance resulting in an effective and hyper-targeted communication which not only ensured high efficiency by achieving a phenomenal rate of product activations but also enhanced the overall brand interest and consideration.<\/p>\n<p>Telenor Pakistan\u2019s \u2018Tax Rationalization\u2019 campaign was aimed at encouraging the government to reduce telecom taxes for the benefit of the consumers. The campaign played a vital role in communicating the benefits of rationalized taxation and resulted in reduction of both FED and WHT in Federal budget 2017-18.<\/p>\n<p>\u201cWe are overjoyed on bringing home prestigious PAS Awards that show our commitment towards extending the benefits of telecom and digital services to the people of Pakistan and maintaining our thought leadership position in the industry.\u201d said Irfan Wahab Khan, CEO Telenor Pakistan. \u201cWe would like to thank our customers and business partners for their unrelenting support which has been a key driver in our success over the years. We would also like to extend our heartfelt gratitude to the Pakistan Advertisers Society for recognizing our work and conferring the awards on us, and our campaign partners for helping us achieve this amazing milestone.\u201d<\/p>\n<p>Initiated in 2011, PAS Awards are country\u2019s premier advertising awards that celebrate and acknowledge \u2018ideas that work\u2019 and focus on marketing and advertising communication effectiveness. The Awards are known by advertisers and agencies as the pre-eminent awards of the industry that recognize any and all forms of communication efforts that contribute to a brand\u2019s success. Winning a PAS Award has become a symbol of achievement for the Pakistan\u2019s marketing, advertising and media industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telenor Pakistan, one of the country\u2019s foremost telecom and digital services provider, bagged four awards at the 8th Pakistan Advertiser Society (PAS) Awards Ceremony. Telenor Pakistan won the \u2018Best in Telecommunications in Pakistan\u2019 award&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":5492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[186,181,182],"tags":[1471,1057,632],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/5491"}],"collection":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/comments?post=5491"}],"version-history":[{"count":1,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/5491\/revisions"}],"predecessor-version":[{"id":5493,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/5491\/revisions\/5493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media\/5492"}],"wp:attachment":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media?parent=5491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/categories?post=5491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/tags?post=5491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}