{"id":3536,"date":"2016-07-22T07:50:41","date_gmt":"2016-07-22T07:50:41","guid":{"rendered":"http:\/\/digitaldips.pk\/?p=3536"},"modified":"2016-07-22T07:54:06","modified_gmt":"2016-07-22T07:54:06","slug":"samsung-debuts-global-rio-2016-olympic-games-advertisement-anthem","status":"publish","type":"post","link":"https:\/\/www.digitaldips.pk\/index.php\/2016\/07\/22\/samsung-debuts-global-rio-2016-olympic-games-advertisement-anthem\/","title":{"rendered":"Samsung Debuts Global Rio 2016 Olympic Games Advertisement,  \u201cThe Anthem\u201d"},"content":{"rendered":"<p id=\"yui_3_16_0_ym19_1_1469172944755_6662\"><span id=\"yui_3_16_0_ym19_1_1469172944755_6664\">With less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics Co., Ltd. Worldwide Olympic Partner in the Wireless Communications Equipment, today debuted its marquee Olympic Games advertisement, titled \u201cThe Anthem.\u201d As a continuation of Samsung\u2019s global Olympic Games campaign, the TV and digital spot strives to break down barriers of geographic borders and to unite the world by combining segments of national anthems from several countries to form one \u201cThe Anthem,\u201d brought to life by athletes and fans across the globe.<\/span><\/p>\n<p id=\"yui_3_16_0_ym19_1_1469172944755_6686\"><span id=\"yui_3_16_0_ym19_1_1469172944755_6685\">\u201cThe Anthem\u201d opens with a young girl from Australia singing a line of the Botswana national anthem into a Samsung Galaxy S7edge. Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the world as they sing lines from other national anthems.<\/span>\u00a0Each line follows seamlessly to form a brand new \u201cThe Anthem,\u201d giving viewers a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections.<\/p>\n<p id=\"yui_3_16_0_ym19_1_1469172944755_6689\"><span id=\"yui_3_16_0_ym19_1_1469172944755_6688\">\u201c \u2018The Anthem\u2019 is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication,\u201d said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. \u201cBy singing one The Anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.\u201d<\/span><\/p>\n<p>Six global athletes are featured within the ad, each of whom has a unique story of defying barriers and pushing through constraints to make meaningful progress and achieve his or her goals. The athletes include:<\/p>\n<ul>\n<li id=\"yui_3_16_0_ym19_1_1469172944755_6693\"><span id=\"yui_3_16_0_ym19_1_1469172944755_6692\">Tom Daley (Great Britain, Diving) \u2013 London 2012 Olympic Games Bronze Medalist, 10m Platform<\/span><\/li>\n<li>Alysia Montano (United States of America, Track &amp; Field) \u2013 London 2012 Olympic Games, 5<sup>th<\/sup>\u00a0place, 800m<\/li>\n<li>Arnaud Assoumani (France, Paralympic Games Athletics) \u2013 London 2012 Paralympic Games 2x Silver Medalist, Triple Jump F46 and Long Jump F46, Beijing 2008 Paralympic Games Gold Medalist, Long Jump F46, Athens 2004\u00a0ParalympicGames Bronze Medalist, Long Jump f4.<\/li>\n<li>Margret Rumat Rumat Hassan (South Sudan, Track &amp; Field)<\/li>\n<li>\u00a0Shelley Watts (Australia, Boxing)<\/li>\n<li>Gabriel Medina (Brazil, Surfing) &#8211;\u00a0\u00a02014 WSL World Champion<\/li>\n<\/ul>\n<p>These athletes will also be featured in a variety of digital and social content, leading up to and throughout Rio 2016 which will tell their stories of defying barriers and overcoming obstacles, helping fans across the globe connect with what it means to \u201cDo What You Can\u2019t.\u201d<\/p>\n<p id=\"yui_3_16_0_ym19_1_1469172944755_6703\">\u201cThe Anthem\u201d is a continuation of Samsung\u2019s Rio 2016 Olympic Games global campaign centered on athletes who persevere and never giving up for the sake of making meaningful progress. Earlier this year, Samsung began the campaign with the short documentary film,\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=L2jnSOUlRtE\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"nofollow\"><b>\u201cA Fighting Chance\u201d<\/b><\/a>\u00a0to showcase the inspiring story of four Olympic hopefuls from diverse countries who are fighting constraints and pushing the limits to help their countries make history. Samsung followed with\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=KE1myHdqlWM\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"nofollow\"><b>\u201cThe Chant,\u201d<\/b><\/a>\u00a0<span id=\"yui_3_16_0_ym19_1_1469172944755_6702\">which celebrates personal progress made by athletes and fans through devices like the Galaxy S7 edge and Gear IconX that help them to defy distance and stay connected.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics Co., Ltd. Worldwide Olympic Partner in the Wireless Communications Equipment, today debuted its marquee Olympic&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":3537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[186,181,182],"tags":[689,688,424],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/3536"}],"collection":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":1,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"predecessor-version":[{"id":3538,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/posts\/3536\/revisions\/3538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media\/3537"}],"wp:attachment":[{"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitaldips.pk\/index.php\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}